TEMPLATE · REACTIVATION
A reactivation campaign template: bring lapsed customers back with a clear reason and no pressure.
A quiet customer is not an angry one. This template first defines what inactive means and who may be contacted, then writes one relevant step back.
WHEN THIS TEMPLATE FITS
Choose this template if
- The list of lapsed customers is longer than the list of active ones.
- There is a real change worth telling: menu, location, service, price.
- The team wants to respect opt-outs, not blast everyone.
WHAT YOU RECEIVE
What comes back once you approve.
- 01Audience research with every piece of evidence carrying its source
- 02An offer and a big idea you approve before a single word is produced
- 03Landing page, captions and carousel, reel script, and the email sequence
- 04Meta and Google Search ad structure as a plan your team executes
- 05A measurement plan and a report that reads exports as data
THE STARTER BRIEF
The brief this starts from.
This is the exact text that opens the campaign in the product. You change it before a single word is produced.
- GOAL
- Invite inactive customers back through one relevant next step
- AUDIENCE
- Yours to fill.
- PRIMARY CTA
- See what's new
- CONSTRAINTS
- Define inactivity and the segment eligible for contact. Do not assume why customers left or invent their activity. Use only confirmed changes and incentives; respect opt-outs.
F.A.Q.
Frequently asked questions
Does Levrit guess why customers left?
No. The brief forbids guessing the reason or inventing their activity. This campaign tells the confirmed change and offers one step back.
What about people who unsubscribed?
They are not contacted. The segment is built in Audience Studio from contacts who may still be reached, and the brief names that as a condition.
What incentive is used?
Only one that has been confirmed. If there is none, the campaign rests on the real change, which is often enough.
One brief. Nine stages. You review.
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