A FREE TOOL FOR AGENCIES

What should you actually charge?

Most small agencies price by feel, or by what a competitor charged. This page does the arithmetic: what an hour of your team costs the business, what it has to sell for to keep a margin, and what a scope comes to. It all runs on your device. No number is sent anywhere.

The rows below are an EXAMPLE. Replace them with your own numbers.

Three numbers about your business

Overhead (% of salary)Rent, tools, tax, bench time, the founder's unbilled hours.Hours you can bill in a yearNot hours worked. Meetings, pitching and free revisions cannot be billed.Target margin (% of price)Margin on PRICE, not a markup on cost. A 30% markup leaves only 23%.

Team

ROLE	MONTHLY SALARY	COST PER HOUR	PRICE PER HOUR	Remove
		Rp 162.000	Rp 231.429
		Rp 108.000	Rp 154.286
		Rp 108.000	Rp 154.286
		Rp 135.000	Rp 192.857

The scope you want to quote

WORK	DONE BY	HOURS	FLOOR	PRICE	Remove
			Rp 1.944.000	Rp 2.777.143
			Rp 1.944.000	Rp 2.777.143
			Rp 1.080.000	Rp 1.542.857
			Rp 2.160.000	Rp 3.085.714

SCOPE TOTAL: 56 hours
FLOOR: Rp 7.128.000; Below the floor you lose money on every hour.
A NUMBER YOU CAN SAY OUT LOUD: Rp 10.200.000

The client pushes back?

The price the client asks for

Enter the client's counter-offer to see the margin it leaves.

These hours go into making campaigns.

Levrit drafts the strategy, the copy, the media plan and the client report from one brief, and your team decides and refines.

Start one campaign, free