The Video Brief Handbook

WHAT IS INSIDE

• The fifteen sections of a complete brief, from the spec bar to the pre-delivery checklist
• A timecoded production table: beat, on-screen text, footage, and direction for every beat
• The [MUST] [OR] [GOOD] [AVOID] tagging system that removes guesswork on location
• The Non-Negotiables section: the legal, brand and permission limits read before a drive is opened
• The single most important shot: why naming one changes how the shoot day is scheduled
• The open questions table: how to write down what has NOT been decided

NOT FOR

Not for a quick clip for today's stories. This is for an asset someone else produces and that has to be right the first time.