CAMPAIGN TEMPLATES
Choose a starting point, not a blank page.
Eight templates that open the brief with the right question for the job. Each page says when the template is the right choice, what comes back once you approve, and the brief it starts from.
TEMPLATE · PRODUCT LAUNCH
Product launch
Build demand, explain the change, and move the audience to one action.
THE STARTER BRIEF
- GOAL
- Launch a new product and generate the first sales
- PRIMARY CTA
- Discover it and buy now
- CONSTRAINTS
- Do not invent claims, prices, or deadlines that have not been confirmed.
EVERY TEMPLATE
TEMPLATE · PRODUCT LAUNCH
Product launch
Build demand, explain the change, and move the audience to one action.
See the template
TEMPLATE · PROMO OR SALE
Promo or sale
Create credible urgency without making the brand feel cheap.
See the template
TEMPLATE · CONTENT PUSH
Content push
Turn one core idea into a consistent cross-channel story.
See the template
TEMPLATE · EVENT
Event
Build anticipation, registration, and follow-up in one narrative.
See the template
TEMPLATE · REPEAT PURCHASE
Repeat purchase
Give customers a relevant reason to buy again, timed to how they use your product.
See the template
TEMPLATE · REACTIVATION
Customer reactivation
Invite inactive customers back with a clear reason to return and no pressure.
See the template
TEMPLATE · CUSTOMER REFERRALS
Customer referrals
Help customers recommend your brand with a clear invitation to share and clear terms.
See the template
TEMPLATE · CLIENT REPORT
Client report
Frame results as a clear story and guide the next decision.
See the template