TEMPLATE · PRODUCT LAUNCH
A product launch campaign template: build demand, explain the change, move people to one action.
Launches fail less often on the product than on the audience never learning what changed for them. This template opens the brief with that question, then assembles the whole campaign from the answer.
WHEN THIS TEMPLATE FITS
Choose this template if
- A new product, feature or menu needs its first sales, not just an announcement.
- The client has a launch date and no story yet.
- The team wants the landing page, ads and email to come from one and the same offer.
WHAT YOU RECEIVE
What comes back once you approve.
- 01Audience research with every piece of evidence carrying its source
- 02An offer and a big idea you approve before a single word is produced
- 03Landing page, captions and carousel, reel script, and the email sequence
- 04Meta and Google Search ad structure as a plan your team executes
- 05A measurement plan and a report that reads exports as data
THE STARTER BRIEF
The brief this starts from.
This is the exact text that opens the campaign in the product. You change it before a single word is produced.
- GOAL
- Launch a new product and generate the first sales
- AUDIENCE
- Yours to fill.
- PRIMARY CTA
- Discover it and buy now
- CONSTRAINTS
- Do not invent claims, prices, or deadlines that have not been confirmed.
F.A.Q.
Frequently asked questions
Does this template write claims about my product?
No. The starter brief forbids claims, prices or deadlines that have not been confirmed. Levrit writes from what you supply and marks missing proof as a gap.
Can one launch be reused across brands?
The template, yes; the campaign, no. Each brand has its own Brand Brain, so the same template opened under another brand is written in that brand's voice for that brand's audience.
Does Levrit put the launch live?
No. Every stage stops at your approval, and the ad structure is handed over as a plan your team runs from your own account.
One brief. Nine stages. You review.
Start free, no card, and watch your first campaign assembled from your brand.