ONE OF THE FORTY-TWO
The cards, as they actually read.
The whole card, exactly as the generator reads it: premise, directive, when it works, when it fails, and the fields it rewrites.
CONTRAST The Thing We Removed
Define the product by what is missing from it.
WHAT CHANGES WHEN YOU USE IT
Lead with one thing the offer deliberately does not include, which every alternative does. State the absence as a decision with a reason, not as a limitation being excused.
WORKS WHEN
The removal is a real design decision and the removed thing is one customers resent.
FAILS WHEN
The thing is missing because it is not built yet. Roadmap gaps dressed as philosophy get found out at the first support ticket.
REWRITES
- Value proposition
- Benefits
- Tagline
- Landing subheadline
SEEN WORKING, IN PUBLIC
Links to the advertiser's own upload. The reading is ours, the work is theirs.
There are thirty-five more.
The full deck is 42 cards across 7 families. The seven above are whole cards, exactly as the generator reads them. The other thirty-five are in the product.
Rp99,000/month/An add-on to any paid plan