ONE OF THE FORTY-TWO
The cards, as they actually read.
The whole card, exactly as the generator reads it: premise, directive, when it works, when it fails, and the fields it rewrites.
INVITATION The Smallest First Step
Shrink the ask until refusing it takes more effort than doing it.
WHAT CHANGES WHEN YOU USE IT
Reduce the call to action to the smallest genuine step toward the offer, and cut the form to the fields required to deliver that step alone. Remove every field collected for a later stage.
WORKS WHEN
The form is long, the offer is considered, and drop-off is happening before the value is understood.
FAILS WHEN
Sales needs those fields to qualify. A flood of unqualified leads moves the bottleneck rather than removing it, and the team downstream pays for the conversion rate.
REWRITES
- Form fields
- Landing CTA
- Primary CTA
- Test plan
There are thirty-five more.
The full deck is 42 cards across 7 families. The seven above are whole cards, exactly as the generator reads them. The other thirty-five are in the product.
Rp99,000/month/An add-on to any paid plan