ONE OF THE FORTY-TWO
The cards, as they actually read.
The whole card, exactly as the generator reads it: premise, directive, when it works, when it fails, and the fields it rewrites.
INSIGHT Mine the Three-Star Reviews
Five stars tell you nothing and one star is usually shipping. Three stars is where the real trade-off lives.
WHAT CHANGES WHEN YOU USE IT
Read fifty three-star reviews of the category, not of your own product, and collect the exact sentences where someone says they liked it BUT. Rewrite the problem and the proof using their words rather than yours. Every phrase used must be traceable to a review you actually read.
WORKS WHEN
The category has public reviews and your copy currently sounds like your own team wrote it.
FAILS WHEN
You skim for quotes that flatter the offer. Reading only the reviews that agree with you is not research, it is a slower way to write what you already believed.
REWRITES
- Problem
- Proof
- Landing proof
- Landing subheadline
There are thirty-five more.
The full deck is 42 cards across 7 families. The seven above are whole cards, exactly as the generator reads them. The other thirty-five are in the product.
Rp99,000/month/An add-on to any paid plan