ONE OF THE FORTY-TWO
The cards, as they actually read.
The whole card, exactly as the generator reads it: premise, directive, when it works, when it fails, and the fields it rewrites.
PROOF Show the Work
Do not claim the result. Show the method that produces it, and let the reader conclude.
WHAT CHANGES WHEN YOU USE IT
Replace the outcome claim with a description of the process behind it, step by step, in concrete nouns. State no result the campaign cannot already evidence. The persuasion comes from the specificity of the method, not from the size of the outcome.
WORKS WHEN
The method is genuinely unusual and the outcome claim is one everybody in the category makes.
FAILS WHEN
The method is ordinary. Showing an ordinary process in detail proves you are ordinary, thoroughly.
REWRITES
- Value proposition
- Landing subheadline
- Benefits
- Social caption
SEEN WORKING, IN PUBLIC
Links to the advertiser's own upload. The reading is ours, the work is theirs.
There are thirty-five more.
The full deck is 42 cards across 7 families. The seven above are whole cards, exactly as the generator reads them. The other thirty-five are in the product.
Rp99,000/month/An add-on to any paid plan