ONE OF THE FORTY-TWO
The cards, as they actually read.
The whole card, exactly as the generator reads it: premise, directive, when it works, when it fails, and the fields it rewrites.
WORLD One Room, One Hour
Put the whole campaign in a single place at a single time.
WHAT CHANGES WHEN YOU USE IT
Fix one location and one time of day, and stage every asset there. Name the room, the light, and the hour in the key visual brief so a production team can shoot it without another conversation.
WORKS WHEN
The campaign has many assets and they currently look like they came from different brands.
FAILS WHEN
The audience spans genuinely different contexts. One room then means five out of six people are looking at somebody else's life.
REWRITES
- Key visual brief
- Reel script
- Feeling
- Social caption
There are thirty-five more.
The full deck is 42 cards across 7 families. The seven above are whole cards, exactly as the generator reads them. The other thirty-five are in the product.
Rp99,000/month/An add-on to any paid plan